Big data is utilised to make informed decisions in business. Learning skills to identify interpret and analyse data trends makes our graduates job ready and in demand upon graduation. Learn appropriate methods and tools that are applied to retrieve transform organise visualise and analyse data and study areas such as information and data analysis allowing you to discover and quantify patterns using statistics statistical inference regression analysis. You may also complete the SAS undergraduate joint certificate program (JCP) curriculum in data analytics and visualisation. SAS software gives you the tools and opportunity to excel in using and applying SAS technologies to solve real-world business problems. Achieving the JCP gives you a competitive advantage as you move into a career in data analytics. In final year you will undertake a project analysing large data sets. You may uncover hidden patterns unknown correlations market trends customer preferences and other useful business information. Your analytical findings can lead to marketing that is more effective new revenue opportunities better customer service improved operational efficiency competitive advantages over rival organisations and other business benefits