Uttaranchal University is catering to the current market trend by offering a postgraduate program in MBA with a specialization in Digital Marketing. 

Digital marketing is the marketing of products and services using electronic devices and digital media platforms such as mobile messages, online videos, search engine marketing, and social media advertising. This approach offers several benefits, including easy personalization, improved conversion rates, and measurable results at a reasonable cost. With the advent of technology and easy access to smartphones and internet facilities, digital marketing has become the preferred way of reaching customers over traditional marketing.

The MBA with specialization in Digital Marketing ensures that students acquire the right set of qualities for easy absorption in the corporate world, including leadership, communication, innovation, and analytical skills. 

This 2-year program offers courses in Economics, Management, Legal, Operations, Human Resources, Sales, Marketing, and other related fields. The teaching methodology of this program involves not only classroom learning but also hands-on experiential learning through lab sessions, field projects, internships, interaction with industry experts, workshops, seminars, and conferences.

Graduates of this program have an array of career opportunities such as Social Media Manager, Content Writer, Digital Marketing Manager, and others. The program offers a platform for the students to showcase their skills in a practical environment, which helps them gain a competitive edge in the job market.

In conclusion, MBA with specialization in Digital Marketing is a comprehensive program that equips students with the skills and knowledge to succeed in the ever-growing digital world.