Digital marketing has become the fastest growing industry in the 21st century, with a focus on Internet, mobile devices, social media, search engines and other channels to connect with potential customers. To secure a digital marketplace, one must possess technical and managerial skills to develop effective digital marketing strategies. Uttaranchal University offers a 3-year full-time undergraduate BBA in Digital Marketing program to cater to the needs of the current digital marketing industry.

The BBA - Digital Marketing Program is designed by academia and industry experts with a strong professional and practical attitude. It incorporates theoretical, practical, and experiential learning for students through classroom sessions, laboratory training, and e-projects. The program focuses on Digital Management, Digital Design and Communication, Internet Technology, Social Media Advertising, Data Analysis, Content Writing, and more.

Career prospects for graduates of the program include Digital Marketing Manager, Search Engine Optimizer, Social Media Marketer, Content Marketer, Content Creator for AR-VR, Video Editor, among others. Upon completion of the BBA in Digital Marketing, students are also eligible for higher education in the related or specialized field of management, such as a Masters in Business Administration.