B.B.A. (Hons.) - Marketing PDEU

If you are looking for a career in marketing, you might want to consider pursuing a Bachelor of Business Administration (Hons.) in Marketing from Pandit Deendayal Energy University (PDEU). This is a four-year undergraduate program that will equip you with the knowledge and skills to plan, execute and evaluate marketing strategies in various sectors and contexts.

The B.B.A. (Hons.) - Marketing program at PDEU is designed to provide you with a comprehensive understanding of the core concepts and principles of marketing, such as consumer behavior, market research, segmentation, targeting, positioning, product development, pricing, distribution, promotion and branding. You will also learn about the contemporary issues and trends in marketing, such as digital marketing, social media marketing, green marketing, ethical marketing and global marketing.

The program also offers you the opportunity to specialize in one of the following areas: Marketing Analytics, Marketing Communication or Retail Management. You will be able to choose elective courses based on your interest and career goals. Additionally, you will have to complete a summer internship and a final year project to gain practical exposure and experience in the field of marketing.

The B.B.A. (Hons.) - Marketing program at PDEU is taught by qualified and experienced faculty members who have academic and industry expertise. You will also benefit from guest lectures, workshops, seminars, case studies, simulations and industry visits that will enhance your learning and networking. Moreover, you will have access to state-of-the-art facilities and resources at PDEU, such as the library, computer labs, digital marketing lab and the placement cell.

The B.B.A. (Hons.) - Marketing program at PDEU will prepare you for a variety of career options in the marketing domain. You can work as a marketing executive, marketing manager, market research analyst, digital marketing specialist, brand manager, advertising manager or sales manager in various organizations across different sectors. You can also pursue higher studies or entrepreneurship after completing this program.

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